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LITTLE BLACK DRESS INITIATIVE

LITTLE BLACK DRESS INITIATIVE

Launched in Feb. 2014 by the Junior League of London, the Little Black Dress Initiative (LBDI) is a week-long, social media-driven fundraising campaign that uses the iconic Little Black Dress to raise awareness about poverty and its effects in society.

Participants wear one little black dress for five consecutive days and are encouraged to harness the power of their social networks. By wearing the same little black dress each day for one work week, each participant is illustrating the effects poverty can have on a woman’s access to resources, confidence, and opportunities.

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